The webinar was hosted on Wed, November 9, 2022, 2:00PM – 3:00PMEST and 10 people attended.
About this event
This workshop will walk you through developing a winning capability statement. We will identify your company’s overview information, core competencies, descriptive data, past performance indicators, and differentiators.
“Points of discussion for the Capability Statement Webinar
What is the Purpose of a Capability Statement?
- To serve as single-page marketing tool
- Provide credibility to your company
- A requirement for municipal, state, and federal contracting opportunities
- Win contracts
- Inform decision-makers
- Stand out from the crowd
What is a Capability Statement?
A Capability Statement is a one-page typed/illustrative document that lists a business’ core competencies of what they do or sell. Similar concept and structure to a personal resume, a Capability Statement is broken down into 5 critical detailed and technical informational sections:
1. Company Overview — A brief write-up about the company, its longevity, what goods or services it provides, and what makes it stand out.
2. Core Competencies — The specific goods and services it provides or sells, with brief descriptions and features about them.
3. Company Data — This is where your business name and contact information (physical address, telephone number(s), and email address) are listed. Also included are the business NAICS (North American Industry Classification System), PSC, and FSC codes with descriptions, and all local, state, and federal business certifications (ex: MBE, EDGE, 8a, HUBZone, etc).
4. Past Performance — This is where all of the company’s highlights, unique qualities, special affiliations, and/or distinguishable product/service items are featured. Try to avoid generalities or common descriptions, such as “great customer service” or “we are BBB certified” which are typically expected of any business or service provider.
Differentiators — This is where all of the company’s highlights, unique qualities, special affiliations, and/or distinguishable product/service items are featured. Try to avoid generalities or common descriptions, such as “great customer service” or “we are BBB certified” which are typically expected of any business or service provider.
Points to Consider:
Capability Statements should be brief snapshots of your company’s strengths and experience doing the work that the agency or company wants or needs. (only 1 or 2 pages)
- Customize it for each agency or company. Create a separate document for each agency, prime contractor, and/or teaming partner
- Specifically related to the individual agency’s needs. Ideally, it is a living document that will change depending on the targeted agency.
- The document should be visually interesting and have similar graphic elements to the company’s brand and logo. Use short sentences followed by strong keyword bullet points; no long paragraphs.
- Save this document as “(your company name)’s Capability Statement” and distribute as a PDF, not a Word, Powerpoint or other formats”
Dr. Brian Hunter — Assistant Professor of Entrepreneurship and Marketing, Department of Business, LaGrange College
Dr. Brian Hunter serves as a Global Visiting Faculty member in Mexico’s Tecnologico de Monterrey (ITESM), where he began working as a Visiting Professor of Entrepreneurship after completing a Ph.D. in Behavioral Finance and Developmental Economics from the Consumer Science Department at Purdue University. These appointments at Purdue University, Mexico’s ITESM University, and LaGrange College have allowed him to teach courses in multiple content areas including Entrepreneurship, Strategy, Economics, Marketing, Entrepreneurial Finance, Corporate Finance, International Business, and Personal Finance.
Teaching an eclectic mix of subjects and working closely with hundreds of students from all academic backgrounds has given him a broad knowledge to draw from to educate and train USPAACC Southeast’s clients on business plans, market feasibility, financial viability, operations management, and legal structures.”
This program is sponsored by the SBA Community Navigator Pilot Program (CNPP). The CNPP program is an initiative funded through President Biden’s American Rescue Plan, to strengthen SBA support for small business and underserved business by connecting them to national, state, and local resources. The USPAACC-SE serves as one of 15 nationwide spokes under USPAACC to assist in this initiative. The Trusted Lawyers a Desai Law Group, P.C. also serves as one of 15 spokes.
The CNPP program was designed to help small businesses, with a focus on those owned by veterans, women, and socially and economically disadvantaged individuals — including in rural and urban communities that had been hit the hardest by the COVID-19 pandemic and severe economic impacts. Through the SBA Community Navigator Pilot Program, the USPAACC-SE offers a host of FREE consultation services, training and resources to small businesses.
Contact us now for FREE1 on 1 business consultation