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Marketing for Small Business: Where to Start
04/12/2023, ABAOC held the monthly CNPP Breakfast Training series for 2 hours of training given to 10 attendees.
Continuing the series of breakfast training that focuses on the “business owner’s journey,” this month’s training was presented by Jeff Bautista, President of Echo Millennial. Due to the smaller audience size, Jeff was able to give more focused, tailored and in-depth training on an important element of the marketing process — a company’s branding. He was able to provide an engaging talk where each audience member was able to share their experiences with brands, both within their own business scope and the brands with which they interact daily.
The training was highly insightful as participants were able to distinguish strategies that focused on creating “mindshare vs market share.” Ultimately, the audience requested that a similar workshop/training be given in the future to help follow up and refine any branding/marketing efforts.
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