NU Media - T'baar Success Story

T’baar is a bub­ble tea brand cre­at­ed by Gary Lin in Brook­lyn, NY back in the ear­ly 2000s. Unlike today, bub­ble tea was not com­mon in the States. Gary cre­at­ed the brand because he want­ed to share this part of his cul­ture with New York­ers. As time went on, T’baar was unable to keep up with the com­pe­ti­tion and when NU Media approached T’baar, we decid­ed to help them re-brand and tell their unique sto­ry as one of the first Asian bub­ble tea brand that is born and raised in NYC. After our help, T’baar is now gain­ing more traf­fic at their stores and receiv­ing pos­i­tive feed­back from customers.

T’baar was strug­gling to keep with the com­pe­ti­tion and Gary lost direc­tions. And that’s when NU Media decid­ed to help T’baar re-brand. Before we helped T’baar, the founder, Gary had­no clue how unique his sto­ry was (as the first and only bub­ble tea shop born and raised in NYC). T’baar also strug­gled finan­cial­ly since there are more and more new cor­po­rate bub­ble tea brands that opened stores in NYC over the past half a decade. When NU Media decid­ed to help T’baar, we under­stood that it is cru­cial for cus­tomers to know the ori­gins of T’baar and by doing so, we were able to con­nect with many New York­ers. Today, T’baar has suc­cess­ful­ly opened its first new­ly brand­ed store in Park Slope, Brooklyn.