We first met Rebecca Nguyen/DJ Deitii , as a guest at one of our monthly CNPP breakfast trainings. She heard about our event from an ABAOC marketing email promoting the event.
Rebecca formally started doing business shortly before the pandemic began. She was still in the process of submitting her DBA and getting done the minimum to formalize her business entity.
Without a background in business, Rebecca struggled setting the foundations of a strong business, such as getting a business plan, marketing plan, and financials in place. She already had paid clients and gigs, but admittedly her operations and equipment were still amateur level making it difficult for her to charge professional rates needed for her to grow her business. She struggled with gaining new clients especially during the height of the pandemic when no live events were occurring, and in the wake of the pandemic, she
was lacking a solid plan for how to reengage in business. Her counseling began with connecting her with a marketing company for consultation on her needs. She was also advised to apply for a $2500 grant being offered by the county. Lastly, she was connected to the SBDC for help with maturing her business operations.
A total of 4.0 counseling hours were provided. Rebecca was successfully able to secure the grant, which she used to purchase equipment and hire some help in working events.